Neuro Linguistic Programming can help you improve your blogging appeal, in many ways, but the most fundamental, and indeed one of the first things you learn in NLP is the ability to recognise which predicate people are.
Furthermore, being aware of predicates, ensure you cater for your audience adequately, covering each of them.
Get this right and more people will enjoy your blog, more often. They will see what you are blogging about, hearing your message, feeling where you are coming from.
In English grammar the prediate is “that which is written or said about the subject”.
For example;
Scotty raced his car
Ed looked at the big picture
Mark listened the rhythm of the rain as it thudded on the roof of the office
In a nutshell, you will find there are 3 main predicates;
1. Visual
2. Auditory
3. Kinesthetic
Fantastic you cry, but what does this mean, and how is that going to help communicate more effectively?
Answer – Very simple.
Now that you know that these “groups” of people are out there, you can begin to tailor your use of the language to better fit each of these groups, ensuring that as you do so, you are appealing to each with equal measure.
So what words appeal to which individuals? This chart will help you;
From reading through this chart you should now be able to see the value of this blog, be able to tell others (retweet) so that they too can grasp what I’m saying.
In one sentence above, I’ve covered all 3 groups. Next time you have a presentation or maybe go to a show, listen, look, and catch on to which predicate the performer is, and observe how well they do in addressing all 3 in their performance.
Billy Connolly is superb. I find him highly amusing. He appeals to all 3 predicates verbally. If you can find a YouTube clip you will be able to see him building visual representations with his hands. He is however highly visual. Approximately 80% of us are, and his miming, making representations with his hands is just another way of doing that.
Do you have someone that you just cant get on with? Which predicate are they? You might find that this failing is actually just because you both listen, talk and discuss things in different predicates. This could be the crux of this issue. You cant communicate.
Tip - Try identifying and using their predicate, and see how that helps.
How do you do this?
This is actually very entertaining, once you listen, grasp, and focus on these subtlities in language patterns.
Want to put it to the test? At your desk? Here’s one for you to try;
The next person you speak with, try and work out what the primary predicate is? Cheat – use the chart above and see if you can hear or sense which predicate group they fall in to?
People can been multiple predicates, but by and large we all have one that is more dominant than the others.
This technique can help in every aspect of life, from sales, to romance, and for all the everyday conversations and emails in between.
Hopefully if you enjoyed this blog, you’ll look below, see the comments box, tell me your thoughts, and I look forward to getting a feel for how useful you found this.
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