We have a lot to thank Apple's iPod for..........
Back in the early noughties, the iPod in the picture above was launched, the music industry was subsequently forced to re-invent itself, and the consumer began in embrace music technology as never before.
The online revolution in music had begun, while the vast majority continued with their Walkmans and portable Cd players, blissfully unaware of what was happening online. (Sony was thinking that the Mini Disc was the future - oh dear!)
People had no idea what MP3 was, but even your dear old Gran had heard of iPod.
It would become the iconic industry standard/industry leading product, who'd have guessed this product would be the one to turn Apple around? Would lead to a revolution in the mobile phone market? Would turn out to have 80% market share in the MP3 player market in the UK?
But did you know;
1. Apple's much famed user interface, a huge part of the reason for their market dominance, was actually using Creatives patents, and this action ended up with Apple writing a cheque for $100m, effectively a license for using these patents.
2. The original iPod creator Tony Faddell, or innovator, actually had his idea turned down by Philips and Real Networks before ending up at the doors of Apple.
3. The name "iPod" was originally intended to be used for Apples Internet kiosks, which never saw the light of day.
4. In 2001 Apple sold 125,000 units world wide of the then $400 USD/ £300 hard drive based device (started at a mere 5GB!!!)
5. Jan 2004 saw the launch of the mini, with a 4GB micro drive, and in 5 funky fresh colours!Total sales of iPod accelerated to 20 million units by the end of 2005, also in part helped by the U2 special edition model, which was black with a red wheel!
6. Early iPod battery live was notoriously poor, with battery estimated at 300-500 charging cycles. (battery replacement specialists rejoice, and lawyers - a new market was born)
7.It took until Gen 5 iPod for the colour screen to feature, Gen 6 for video. Even a USB connection (rather than firewire) was saved for Gen 3.
8 The Sept 2005 Nano was so easily scratched that a class action lawsuit was filed against Apple, and they subsequently all shipped with protective cases (sound familiar to you iPhone 4 owners, the "case" solution that is). By 2006 the market or "ecosystem" that had developed for iPod accessories was valued at more than $1bn.
9.Luxpro issues a lawsuit against Apple alleging "an "unending aspiration" to hold a monopoly of the worlds supply of potable media players crushes the smaller players underfoot.". This was a countersuit to the one Apple filed alleging constant copyright infringements.
10. On average there are over 600 new apps arriving in itunes every day! Connor Mulcahey, the downloader of the 1 billionth app, got a $10000 itunes card, and ipod touch, the Time Capsule and a Mac book Pro.
Despite the controversy, despite the errors (seemingly still continuing with iPhone 4) people still love this brand and this ever expanding product line. Check out the queue below, a scene replicated seemingly every time Apple announce another iPod, iPhone or iPad all round the globe!
They have re-invented the way we use, store and listen to music, they then did the same things with the mobile phone market, and now with iPad I learnt today that laptop manufacturers are scaling down production due to the spectacular success that is iPad. Yup, estimates suggest that alone Apple are selling $374,000 worth a day. All with iPod functionality of course!
Luxpro have a point in their lawsuit. Not in the merit of it, but in terms of monopoly. In fact the iPods dominance has been resemlblant of Schumachers Glory years in F1. Nothing has come close.
Indeed the main rivals to the iPod are now fading fast! Samsung shut down their dedicated MP3 section in their R&D facility last year, Creative are fading due to years of losses in an attempt to keep their market share, Rio argueabley the first world first consumer MP3 player producers went bankrupt years ago after a big deal with DSG turned sour (after the customers point blank refused anything but iPod).
Sony desperately trying to re-establish the Walkman brand name, once a brandname of collosal value (when tapes where all the rage!) have spent the last few years playing catch up since forgetting their desire for proprietary music formats, but always seem to lose traction, just as they are seemingly closing in.
Sony desperately trying to re-establish the Walkman brand name, once a brandname of collosal value (when tapes where all the rage!) have spent the last few years playing catch up since forgetting their desire for proprietary music formats, but always seem to lose traction, just as they are seemingly closing in.
From there you move to Korea, where Apple only rank about 5th in the Uk market. Korea is actually the hotbed of MP3 development. Companies such as iRiver, and Cowon rule the roost, such is the fiercly patriotic natire of Koreans, although the iPhone is now very much sought after.
Now, how does the iPod stack on when compared with its rivals on sound performance? That is most definately a question for next time, and a Pepsi Challenge style , blind, listening test.
As you might have seen last night, Jon Bentley on the Gadget Show used Cowons J3 as his benchmark player for his latest headphone test, and in his online review states it has superior sound quality to the iPod. How will consumers find this?
Very well written and informative blog Andy.
ReplyDeleteIt's nice to see that you're able to remain impartial (the Creative patents etc) while still pointing out that Apple are at the top for a reason.
Looking forward to the blind listening tests next time.
Would be good if Apple started shipping decent headphones with their products. Also they really need to sort out battery life and sound quality.
ReplyDeleteTPP - thanks for that. You have to admire what they have done ultimately! Hard to fault anyone thats created a monopoly through ingenuity.
ReplyDeleteThe listening test results are looking quite interesting
Hi Edp - true points but dont let any of the headphone manufacturers hear you! (pun not intended)
ReplyDeleteShure have made a multi-£m business from nothing on ipod.
Their best slogan was "my earphones cost more than your ipod" which they had done on tshirts till someone at apple found out :0)
Apple have done well, they've pretty much became the hoover of the mp3 world (maybe the laptop and mobile world in years to come!). But I think people need to give the other brands a chance and look outside the Apple-shaped box.
ReplyDeleteI'd pick Sony or Cowon over Apple any day...better sound quality, longer battery life, more in the box and a wider range of file formats can be used!
hey Andrea - thanks for the comments.
ReplyDeleteApple have done a "hoover", but people now talk about Dyson now - dont they?
A good chance that just as Ipod superceded Walkman, something like that may well happen again.
It would be great to have a mobile napster device - like aportable Sonos - that really would be awesome!
Andy
Apple have done well over the last few years by pulling the music industry out of the dark ages with repercussions that have shook the industry to the roots. However the power house that is apple does seam to be slowing do some what in terms of MP3 player.
ReplyDeleteAs the Ipod has evolved they have not really worked on improving the sound quality, but have decided to add new features such as the camera on the new mini.
Hopefully with the reviews the J3 received on the Gadget Show people will start to realise that sound quality is more important for an MP3 player that having a camera.
Some interesting Facts Andy - I have tried other MP3 products from companies such as Creative and Sony but IMHO Apple are by far and away the easiest products to synch with all the Data and Multi Media stuff on my computer (Apple Mac of course). I have many ipods including one of the very first Shuffles, and the battery still works in it. Can't say the same for a Sony NW S202 I bought which was always needing recharging. Easy of use is where I think Apple scores highly, sound quality isn't the most important thing to many people, just as long as its is reasonable :-)
ReplyDeleteAndy - a mobile Napster device would be awesome! Lets hope someone reads this who can take the idea to the factory :)
ReplyDelete